Another icon, this time of late-night informercials, has fallen to June’s celebrity death rampage. Billy Mays, the very loud pitchman who attempted to sell useless products to America such as OxyClean, Zorbees, and that slider burger maker tray thing, has died at 50. Cause of death? Reported to be an aneurysm. Ouch.

One group that I know will be mourning Billy are the Kentucky Fried Gamers at GenCon. They had an event planned this year called “Mustache or Consequences: A Tribute to Billy Mays,” which involved lots of fake mustaches and plotting against ShamWoW weirdo Vince Schlomi. Perhaps now that tribute will mean a bit more to them.